Stopping
Shopify
bot trafficat the door
Unbotify manages your Web Application Firewall (WAF) and Bot Protection, stopping malicious traffic from touching your site, dirtying your analytics, inflating your mailing lists, and hurting your ROAS.
Who uses Unbotify?
We've worked with a variety of clients, from startups to established companies.
Understanding the problem
Learn about Shopify bot traffic, and how it can damage your business.
How does this affect my business?
Bot traffic affects your marketing bills, analytics, ad spend, and operational overhead.
Inflated Marketing Bills
- Your marketing lists are bloated with fake emails.
- Your email reputation gets ruined, and your emails end up in spam folders.
- Your campaigns cost more money to send, without any potential ROI increase.
Uninflate your marketing bills
Destroyed Analytics
- Your conversion rates plummet, and your data becomes worthless.
- Your retargeting audiences are polluted, and you can't trust your attribution data.
- Your campaigns are misoptimized, and you can't make informed decisions about your future.
Uninflate your marketing bills
Wasted Ad Spend
- Your ad spend is wasted, and you're not getting the ROI you expect.
- Your analytics make your ads looks utterly ineffective.
- You lack the data to adjust your campaigns to your customers' behavior.
Regain control of your ad spend
Operational Overhead
- Your employees are constantly wasting time.
- Your team is forced to try to fix problems that don't exist.
- Your customers are frustrated by the constant delays in their orders.
Take back my time
The Bot Attack Pattern
Unlike "dumb" website scrapers that just load a page, these bots execute a complex sequence of events to simulate high-intent users. This might sound familiar to you:
Session Initiation
The bot enters the site, often routing traffic through residential ISPs (like compromised home routers) to appear as a legitimate household.
Cart Activity
It adds multiple items to the cart specifically to create an "Active Cart Session".
The Abandonment
It leaves the cart at the checkout phase, deliberately triggering "Added to Cart" and "Reached Checkout" pixels which skews your analytics.
Data Poisoning
It injects fake emails into newsletter popups and "Contact Us" forms, inflating your marketing platform costs.
Financial Fraud
In extreme cases, the bot executes fraudulent orders resulting in costly chargebacks.
Why This Matters: Understanding these patterns helps you better protect your business and maintain accurate analytics.
Why Standard Defenses Fail
Typical defenses like Blockify fail because they try to stop the bot too late in the lifecycle.
Client-Side Blocking Apps
By the time JavaScript loads to block the bot, it has already fired pixels, skewed analytics, and submitted forms. The damage is done.
Standard WAFs
Indiscriminate CAPTCHAs kill conversion rates. Bots using residential proxies look like real customers, so WAFs won't block them.
Our solution
Learn about how we solve the ever-growing problem of Shopify bot traffic.
Locality of Behavior Analysis
We categorize traffic by "Neighborhood." Legitimate ASNs (Comcast, AT&T) pass freely. Suspicious hosting providers and VPN exits are flagged immediately.
Smart Interception
Instead of blocking blindly, we serve an interactive challenge to suspicious ASNs. Real humans pass easily; bots get stuck at the gate.
Managed Cloudflare Protection
We implement this logic directly into your Cloudflare WAF. No heavy JavaScript slowing down your site—protection happens at the edge.
Mutual benefit pilot program
Enterprise-grade protection at a pilot rate in exchange for helping us build our case studies.
Pilot Pricing
Limited spots available for Q4 2025.